 | |
| Broadcast area | Lagos State |
|---|---|
| Frequency | 99.9 MHz |
| Ownership | |
| Owner | Megalectrics Ltd |
| Lagos Talks | |
| History | |
First air date | 2003 |
| Links | |
| Webcast | Listen live |
| Website | thebeat99.com |
The Beat 99.9 FM is a Lagos based English-language radio station centered on music, information and the Nigerian entertainment industry.
The station started broadcasting on July 1, 2003. [1] It also produces Beat TV, a YouTube channel. [2] [3] It was the first African radio station to get verified on Twitter. [4] [5]
Olisa Adibua was the director of programs until 2019. In 2020 Tolu Oniru- Demuren became the acting Program Director. [6]
A similar station, The Beat 97.9 FM, operates in Abuja.[ citation needed ]
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Gbemi Olateru Olagbegi is a Nigerian former broadcaster at The Beat 99.9 FM, entrepreneur and co-host of "Off-Air with Gbemi & Toolz" podcast. Gbemi is the granddaughter of late Olowo of Owo Sir Olateru-Olagbegi II KBE. In 2008, Gbemi won the on-air personality of the year at the Future Awards Africa. In 2015, Gbemi founded Gbemisoke shoes. A shoe line created for women with difficulties in shopping for the right shoe size. At the fifth edition of the Arise Fashion Week, Lagos in 2018, Gbemi walked the runway for FIA Factory. In 2019, Gbemi became one of the faces from Megalectrics Ltd for Rémy Martin.
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Tolu Oniru, popularly known as Toolz, is a Nigerian radio personality, talk show host, and presenter. She hosts The Midday Show on The Beat 99.9 FM. Toolz aka Tolu Oniru-Demuren became the acting Program Director of The Beat 99.9 FM in 2020.
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