 | |
| Product type | Laundry detergent |
|---|---|
| Owner | Unilever |
| Produced by | Hindustan Unilever Unilever Sri Lanka Unilever Pakistan [1] |
| Introduced | 1996 |
| Related brands | OMO, Breeze, Skip |
| Markets | South Asia except Nepal |
Surf Excel is a washing powder brand that is currently as the counterpart brand of OMO detergent in the India, Pakistan, Bangladesh and Sri Lanka markets.