Salish Matter (born November 29, 2009) is an American social media personality, entrepreneur and actress. She is the daughter of photographer Jordan Matter and his wife Lauren Matter, and has a sibling, Hudson Matter.[1] She gained recognition through appearances on her father's YouTube channel before developing her own online following. In 2025, she was announced as a voice actor in The Angry Birds Movie 3 and launched the skincare brand Sincerely Yours in collaboration with Sephora.[2][3]
Matter began appearing in her father's YouTube videos in 2018, participating in lifestyle and challenge-based content.[4] She later created her own social media accounts, posting content focused on gymnastics, dance, and family collaborations.[5]
In September 2025, Matter launched Sincerely Yours, a skincare brand distributed by Sephora.[3][8] The brand launch event at the American Dream Mall in New Jersey drew significant public attention, resulting in an early closure due to large crowds.
In June 2025, Matter won the Kids' Choice Award for Favorite Female Creator.
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