RTIC Outdoors

Formerly	RTIC Coolers
Company type	Private
Industry	Outdoor recreation equipment Retail
Founded	2015;11 years ago (2015)
Founders	Jim Jacobsen John Jacobsen
Headquarters	Houston, Texas, U.S.
Area served	United States
Key people	Jim Jacobsen (Co-CEO) John Jacobsen (Co-CEO)
Products	Coolers, drinkware, soft coolers, backpacks, outdoor accessories
Owners	Wind Point Partners
Website	rticoutdoors.com

RTIC Outdoors, formerly RTIC Coolers, is an American manufacturer and online retailer of outdoor equipment. ^[1] It is based in Houston, Texas. ^[2]

Contents

• History
• Operations
• References

History

RTIC Outdoors was founded in 2015 by twin brothers Jim and John Jacobsen as an online direct-to-consumer retailer of coolers and drinkware. ^{[3] [4]}

In July 2018, RTIC changed its name from RTIC Coolers to RTIC Outdoors as it expanded beyond coolers and drinkware into other outdoor products, including tents, chairs, backpacks, and grills. ^{[5] [6] [7]} Later that year, RTIC opened its first flagship store spread over 10,000-square-foot in Katy, Texas. ^{[2] [8]}

In September 2020, RTIC was acquired by Wind Point Partners, a Chicago-based private equity firm. ^[9] Following the acquisition, Bill Pond joined the company as chief executive officer. ^[9]

In 2023, RTIC signed a multi-year sponsorship agreement with NASCAR to become its official cooler and drinkware sponsor. ^[10] In 2024, the company expanded into more than 3,800 Walmart stores in the United States. ^[11]

Operations

RTIC is headquartered in Katy, Texas, and it operates a flagship store in Houston. ^{[12] [7]} It has two warehouses in the Houston area as well. ^[13]

RTIC built its business as a direct-to-consumer retailer and later expanded into physical retail and wholesale distribution. It sells hard-sided and soft-sided coolers, bottles, tumblers, travel mugs, bags, chairs, and related outdoor accessories. ^[14]

References