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Pebuu

Last updated
Pebuu
Pebuu Africa
Company type Private
Industry FinTech
Founded2015;10 years ago (2015)
FounderJohn Paul Ssemyalo
Headquarters,
Area served
East and West Africa, North America
Key people
John Paul Ssemyalo (Chief Executive Officer), Leonard Mutebi (Chief Operating Officer)
ServicesField service management, bank agent and merchant networks management, last-mile delivery, technology solutions
Website www.pebuu.com

Pebuu (trading as Pebuu Africa) is a Ugandan fintech and technology company that provides payments systems for merchants and for banks and other financial institutions in Uganda. [1] [2]

Contents

History

Foundation

Pebuu Limited was registered on September 25, 2015, in Uganda by John Paul Ssemyalo. [1] [2] In 2023, the company reserved the name Pebuu Africa (U) Limited and has been using its trade name Pebuu Africa. [1]

Pebuu entered the FinTech landscape in Uganda when the country was experiencing a boom in digitalisation of payments and financial services in the mid 2010s, as well as the rise of startups in the FinTech arena. [3]  

Pebuu was one of the first e-payment platforms in Uganda and occupied a niche as a digital payment aggregator and competed with payment enablers such as EzeeMoney or PayWay. [3] In 2016, some media outlets named Pebuu a "market leader." [4] Pebuu offered a platform that facilitated transactions with multiple service providers, including telecoms and mobile money operators in Uganda and major water and electricity utilities. The platform allowed people to deposit and withdraw cash, send digital money transactions, and pay bills through Pebuu agents who were using POS machines or the Pebuu mobile app with or without the Pebuu Card. [4] [5] In 2021, Pebuu claimed to have 2400 agents and reported partnering with several banks in Uganda to enable digital payments. [6]

Change of direction

After the COVID-19 pandemic in 2020, the company discontinued its services through Pebuu agents and redefined its business strategy aligning with the growing ecosystem of agency banking in Uganda. In 2023, they expanded their operations by establishing 320 service points across Uganda to monitor and supervise bank agents. In 2024, Pebuu declared supervising over 20,000 bank agents and merchants recruited by Centenary and Stanbic banks in Uganda. [7] [8] Previous Pebuu products were discontinued, and new products and services were introduced, including field service management technology with geomapping features. [7] [8] In 2025, Pebuu received Global Brands Award for the Most Innovative Field Service Management Platform. [9]

Expansion

Pebuu expanded its operations to several countries in Africa. In 2025, they legally registered their presence in Ghana, Nigeria, and DR Congo. [10]

On June 5, 2024, Pebuu opened an extension arm for its global operations in Delaware, U.S., registering it as Pebuu Global Inc. [11]

Pebuu School Product

Using its payment and deposit platform, Pebuu launched a programme named "Pebuu School Product" which offered a digital wallet attached to Pebuu School Card to pupils in Ugandan schools. The students could receive pocket money sent by their caretakers to the card to pay for services at school. [6] [12]

In 2023, Pebuu received the Go Global Award in the FinTech category for this product. [13] [12]

References

  1. 1 2 3 "URSB User Portal ©". obrs.ursb.go.ug. Retrieved 2025-06-29.
  2. 1 2 "Pebuu Limited". opencorporates. The Open Database of the Corporate World. 2021-06-27. Retrieved 2025-06-29.
  3. 1 2 "Study on the state of Uganda's Fintech Industry". FITSPA. Financial Technology Service Providers' Association. Retrieved 2025-10-01.
  4. 1 2 "Uganda's newest E-Payment platform Pebuu hailed as market leader". Eagle Online. 2016-06-21. Retrieved 2025-10-01.
  5. Bambino, Roger (2016-01-20). "Pebuu Uganda launches electronic payment system". Techjaja. Retrieved 2025-10-01.
  6. 1 2 Kisakye, Frank (2021-07-14). "Pebuu transforms students pocket money from cash to digital wallets". The Observer. Retrieved 2025-10-01.
  7. 1 2 Kazibwe, Kenneth. "Pebuu: Technology firm elevates nationawide structure moves to accelerate financial inclusion". Nilepost News. Retrieved 2025-10-02.
  8. 1 2 "Technology firm Pebuu expands network to accelerate financial inclusion". The Independent. 2024-09-18. Retrieved 2025-10-02.
  9. "Global Brand Award Winners 2025 - Global Brands Magazine". 2025-03-19. Retrieved 2025-11-25.
  10. Kazibwe, Kenneth. "Pebuu Expands Reach to West Africa". Nilepost News. Retrieved 2025-10-02.
  11. "Pebuu Global Inc". opencorporates. The Open Database of the Corporate World. 2025-09-15. Retrieved 2025-10-02.
  12. 1 2 "Ugandan fintech, Pebuu Africa wins impact investment accolade at Go Global Awards in the U.S." CEO East Africa. 2023-11-09. Retrieved 2025-10-01.
  13. "Industry – GGA 2023 Winners – GoGlobalAwards". goglobalawards.org. Archived from the original on 2023-12-09. Retrieved 2025-10-01.
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