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Mixpanel

Last updated
Mixpanel
Original authors Suhail Doshi
Tim Trefren
Developer Mixpanel
Initial release2009;16 years ago (2009)
Type Analysis, web analytics, cohort analysis
Website mixpanel.com

Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.

Contents

Data collected is used to build custom reports and measure user engagement and retention. [1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.

History

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California. [2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz, [3] Max Levchin and Keith Rabois. [4] Doshi credits Levchin for Mixpanel's survival and subsequent success. [5]

In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi. [6]

In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics. [7]

In Sept. 2025, Jen Taylor was named CEO. [8]

Funding

Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M. [9]

Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities. [10]

Mixpanel–OpenAI security incident (2025)

In November 2025, OpenAI disclosed that its third-party analytics provider Mixpanel had experienced a security incident involving unauthorized access to part of Mixpanel’s systems. [11] According to OpenAI, an attacker exported a dataset containing limited customer-identifiable analytics information for some users of OpenAI’s API platform. Exposed data included names and email addresses associated with API accounts, coarse location metadata, browser and operating-system details, referring websites, and organization or user IDs. No chat data, API request content, logs, passwords, API keys, payment information, or other sensitive data were affected.

OpenAI removed Mixpanel from its production environment, began notifying impacted users, and initiated a broader review of external vendors. Mixpanel stated that the incident resulted from a targeted SMS-based social-engineering attack and said it had revoked sessions, rotated credentials, blocked malicious IPs, and engaged external cybersecurity investigators. OpenAI advised affected users to remain vigilant against phishing or social-engineering attempts.

References

  1. ↑ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". AllThingsD. Dec 17, 2012. Archived from the original on September 17, 2014. Retrieved September 16, 2014.
  2. ↑ Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned". Forbes. Archived from the original on 2019-08-05.
  3. ↑ "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014. Archived from the original on October 19, 2016. Retrieved August 4, 2017.
  4. ↑ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012. Archived from the original on December 15, 2017. Retrieved June 25, 2017.
  5. ↑ Kim, Eugene (March 2015). "How a PayPal 'Mafia' member helped this 26-year-old build an $865 million startup". Business Insider . Archived from the original on 12 Jun 2023.
  6. ↑ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. Archived from the original on 2018-04-24. Retrieved 2018-04-24.
  7. ↑ Miller, Ron (May 2, 2023). "Mixpanel moves into marketing data with its latest product". TechCrunch. Archived from the original on July 5, 2023. Retrieved July 5, 2023.
  8. ↑ "Leading Data Analytics Platform Mixpanel Appoints Jen Taylor as CEO to Lead the Next Chapter of the Company's Growth". Eagle-Tribune. 2025-09-02. Retrieved 2025-09-03.
  9. ↑ Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. Archived from the original on 29 November 2020. Retrieved 3 December 2020.
  10. ↑ Garcia, Luis. "Bain Capital Invests $200 Million in Mixpanel". WSJ. Archived from the original on 2023-06-18. Retrieved 2024-04-29.
  11. ↑ "Mixpanel Security Incident". OpenAI. 2025-11-09. Retrieved 2025-11-27.

General references

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