Gordon McMillan (Fmr. CEO and Fmr. Chief Creative Officer)
S3 McMillan (formerly McMillan) is a full-service creative agency based in Boonton, NJ (NYC metro area) and Ottawa, Ontario, Canada. The agency provides brand strategy, creative development, and integrated marketing to business-to-business (B2B) and business-to-consumer (B2C) organizations.
McMillan was founded in 1996 by Gordon McMillan, the agency has grown to service accounts throughout North America.[1] Within six months of opening, McMillan landed accounts with Microsoft and Cognos. The following year it added several clients in the high-tech industry, including Oracle University, PeopleSoft, and Nortel Networks. Dun & Bradstreet (D&B) selected McMillan as a preferred marketing vendor in 2003 and McMillan became D&B's lead agency until 2010. In 2024, McMillan was acquired by The S3 Agency and became S3 McMillan. S3 McMillan is wholly owned by Denise Blasevick and Adam Schnitzler. S3 McMillan's clients include BMW of North America, HUB International, and Reworld Waste Solutions.
Overview
The agency had relationships with Getty Images and American Greetings. In 2007, McMillan deepened its relationship with Canada Post, becoming its primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. In 2011, it closed its client services center in San Francisco, CA.[citation needed]
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