英文互译镜像站

Madison Avenue (film)

Last updated

Madison Avenue
Madison Avenue (film) poster.jpeg
Film poster
Directed by H. Bruce Humberstone
Screenplay by Norman Corwin
Based onThe Build Up Boys
1951 novel
by Jeremy Kirk
Produced byH. Bruce Humberstone
Starring
Cinematography Charles G. Clarke
Edited by Betty Steinberg
Music by Harry Sukman
Production
company
Distributed by Twentieth Century Fox
Release dates
  • April 13, 1961 (1961-04-13)(UK)
  • January 7, 1962 (1962-01-07)(USA)
Running time
90 min
CountryUnited States
LanguageEnglish
Budget$2 million [1] or $900,000 [2]

Madison Avenue is a 1961 CinemaScope drama film directed by H. Bruce Humberstone, starring Dana Andrews, Jeanne Crain and Eleanor Parker. The film was completed in 1960 but was not released immediately. On April 13, 1961, Madison Avenue opened at the Rialto Cinema in London's West End for a two-week run. [3] In late April, the film had a UK general release as part of a double bill with The Little Shepherd of Kingdom Come . [4] The film was not seen in the United States until January 1962.

Contents

Plot

Clint Lorimer (Dana Andrews) works for an advertising company run by J.D. Jocelyn (Howard St. John). He is fired after Jocelyn finds out that Clint intends to form his own ad agency and steal a top client.

Out of spite, Clint hatches a scheme to turn a small business, Cloverleaf dairy, into a large and prosperous one through advertising. He approaches reporter Peggy Shannon (Jeanne Crain) to write articles about the dairy, then transforms girlfriend Anne Tremaine (Eleanor Parker), a demure colleague, into a glamorous, dynamic promotional whiz. Clint's next step is to turn Cloverleaf's mild-mannered owner, Harvey Ames (Eddie Albert), into a colorful personality to help publicize the business.

The plan comes apart, first when Peggy grows weary of being used professionally, then when Anne sees a reluctance in Clint to commit to a personal future together and leaves him. A chastised Clint comes back to his senses and decides to pursue a missile project as an account he can bring back to J.D.

Cast

The Build Up Boys

The novel was published in 1951. The Chicago Tribune called it "as breezy and brassy a story as ever have been written on such a theme." [5]

Production

Dana Andrews bought the film rights to the novel. In 1954 he announced he wanted Ava Gardner for the female lead. [6] The project was delayed but was reactivated at 20th Century Fox in 1960 as Madison Avenue. Filming started October 10, 1960. [7]

In April 1961 the film was re-edited by Robert Lippert. [8] [2]

Reception

Release of the film was delayed. Although shot in late 1960 the film did not reach cinemas in the USA until early 1962. [9]

Critical

Variety complained about the "tiresomely complicated plotting and bloodless characters." [10]

Box office

The film's poor performance reportedly contributed to the downfall of Fox's head of production, Bob Goldstein. [11] Variety later called the film "throwaway fare" and an example of "the kind of indiscriminate production" that Fox put out in 1960-61. [12]

See also

References

  1. ↑ "Bachelor flat opens at Fox". The San Francisco Examiner. January 31, 1962. p. 22.
  2. 1 2 "Straight comedy into musical". Variety. May 8, 1961. p. 3.
  3. ↑ The Times online archive
  4. ↑ Eyles, Allen (2005). Odeon vol.2: From J. Arthur Rank to the Multiplex. London: CTA/BFI Publishing. p. 208. ISBN   1-84457-048-7.
  5. ↑ "That breezy, brassy gang". Chicago Tribune. February 4, 1951. p. 3 Part 4.
  6. ↑ "Drama". The Los Angeles Times. May 11, 1954. p. 7 Part 3.
  7. ↑ "Harrison, Portman up for Sherlock". The Los Angeles Times. November 15, 1960. p. 7 Part 3.
  8. ↑ "Inside stuff pictures". Variety. July 12, 1961. p. 20.
  9. ↑ "Happier tone of 20th's sales staff". Variety. October 11, 1961. p. 3.
  10. ↑ "Madison Avenue". Variety. August 1, 1962. p. 6.
  11. ↑ Brodsky, Jack (1963). The Cleopatra papers, a private correspondence. Simon and Schuster. p. 11.
  12. ↑ "20th Fox Shares". Variety. January 24, 1961. p. 20.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.
站群克隆软件 量子镜像站群 主动推送镜像站群 网站复制工具 镜像站群霸屏