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KWBY (AM)

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KWBY
Broadcast area Portland metropolitan area
Frequency 940 kHz
BrandingLa Pantera 940
Programming
Format Regional Mexican
Ownership
Owner
History
First air date
July 10, 1964 (1964-07-10)
Former call signs
KWRC (1964–1988)
Technical information [1]
Licensing authority
 FCC
Facility ID 165
Class D
Power
  • 10,000 watts (day)
  • 200 watts (night)
Transmitter coordinates
 45°10′33.4″N122°51′1.3″W / 45.175944°N 122.850361°W / 45.175944; -122.850361
Translator 93.3 MHz  K227DU (Salem)
Links
Public license information
Webcast Listen live
Website laradioportland.com

KWBY (940 AM) is a commercial radio station licensed to Woodburn, Oregon, and serves the Portland metropolitan area. Owned by Bustos Media, through licensee Bustos Media Holdings, LLC, it broadcast a Regional Mexican format known as "La Pantera 940".

Contents

Programming is heard around the clock on 250-watt FM translator K227DU at 93.3 MHz in Salem.

History

The station signed on the air on July 10, 1964. [2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports.

In 1988, it changed its call letters to KWBY. It later switched to Regional Mexican music with Spanish-language programming for Oregon's growing Hispanic population.

References

  1. ↑ "Facility Technical Data for KWBY". Licensing and Management System. Federal Communications Commission.
  2. ↑ Broadcasting Yearbook 1977 page C-175. Retrieved Nov. 15, 2024


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