| |
| Broadcast area | El Dorado, Arkansas |
|---|---|
| Frequency | 98.7 MHz |
| Branding | The Heart and Soul |
| Programming | |
| Format | Urban contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Noalmark Broadcasting Corporation |
| KAGL, KDMS, KELD, KELD-FM, KIXB, KLBQ, KMRX, KVMA, KVMZ | |
| History | |
First air date | December 23, 1963 |
Former call signs |
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| Technical information [2] | |
Licensing authority | FCC |
| Facility ID | 84090 |
| Class | C3 |
| ERP | 14,000 watts |
| HAAT | 91 meters (299 ft) |
Transmitter coordinates | 33°12′30″N92°41′16″W / 33.20842°N 92.68789°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | mykmlk |
KMLK (98.7 FM, "The Heart and Soul") is an American radio station airing an urban contemporary format licensed to El Dorado, Arkansas. The station is owned by Noalmark Broadcasting Corporation. [3]
The station started life as KRIL, and aired a country format in the mid-1970s. When KRIL changed its call sign to KLBQ in 1979, the station dropped the format and flipped to a Top 40 music format under the branding "Q99". Due to major Top 40 competition in the market, the station evolved into a Hot AC format in the 1980s. [4] In the 2010s, the station flipped back to country. On July 13, 2017, both KMLK and KLBQ swapped call signs and frequencies. [5]