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Ceri Bowley

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Ceri Bowley
NC Courage vs Chicago Stars (May 2025) 047.jpg
Bowley with the North Carolina Courage in 2025
Personal information
Date of birth (1987-08-01) 1 August 1987 (age 38)
Place of birth Brecon, Wales
Team information
Current team
 North Carolina Courage
(chief soccer officer and sporting director)
Managerial career
YearsTeam
2011–2013 Merthyr Town (academy manager)
2012–2014 Swansea City (youth coach)
2017–2019 Barry Town United (academy manager)
2019–2022 City Football Group
(head of coaching support)
2022 Rangers (assistant)
2025– North Carolina Courage
(chief soccer officer and sporting director)

Ceri Bowley (born 1 August 1987) is a Welsh association football executive who is the chief soccer officer and sporting director for the North Carolina Courage of the National Women's Soccer League (NWSL).

Contents

Career

Bowley left the Bristol Rovers academy at age 17 and gave up his playing career by 22. [1] He began his managerial career with key roles in the youth academies of Merthyr Town, Swansea City, Barry Town United. [2] He received his PhD in sport psychology and coaching science from Cardiff Metropolitan University in 2015 and his UEFA A License in 2016. [3]

In 2019, Bowley joined City Football Group to oversee the coaching staffs at the company's multiple clubs around the world. [3] He was responsible for implementing Manchester City manager Pep Guardiola's style at the 10 other clubs of the ownership group. [1] In August 2022, he left City Group to become Giovanni van Bronckhorst's assistant at Scottish powerhouse Rangers, but his former City Group colleague was sacked three months later. [4]

In January 2023, Bowley was named technical advisor for the Elite Clubs National League (ECNL), a national youth league in he United States. [5] He also worked for the football advisory company Double Pass and as senior coaching pathway manager in the Premier League. [3]

In April 2025, Bowley was appointed chief soccer officer and sporting director for the North Carolina Courage of the National Women's Soccer League (NWSL). [3] Just over three months later, the Courage fired head coach Sean Nahas, with Bowley citing "a multitude of factors" going into the decision. [6]

References

  1. 1 2 Bate, Adam (9 February 2023). "Ceri Bowley interview: City Football Group's former head of coaching support on the need to find coaches who fit the philosophy - and back them". Sky Sports . Retrieved 23 January 2026.
  2. ↑ "Ceri Bowley Joins As First Team Coach". Rangers F.C. 11 August 2022. Retrieved 23 January 2026.
  3. 1 2 3 4 "North Carolina Courage Appoint Dr. Ceri Bowley as Chief Soccer Officer and Sporting Director". North Carolina Courage. 30 April 2025. Retrieved 23 January 2026.
  4. ↑ Campbell, Jordan (21 November 2022). "Giovanni van Bronckhorst's Rangers sacking – the inside story". The Athletic . Retrieved 23 January 2026.
  5. ↑ "ECNL appoints Ceri Bowley as league's new Technical Advisor". SoccerWire. 5 January 2023. Retrieved 23 January 2026.
  6. ↑ Palmer, Rachael (7 August 2025). "Courage Sporting Director Bowley: 'Multitude of factors' went into Nahas firing". The Equalizer. Retrieved 23 January 2026.
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