In October 2024, the Kid Laroi performed at the NRL Grand Final where he wore a jacket which read "Watch This!"[5] with fans attributing it the name of a release and the launch of a website, thewholeworldswatching.life.[6] To accompany the website and build further hype, the single "Aperol Spritz" was released on 11 October 2024.[7][8]
In 2025, Laroi released "All I Want Is You", "How Does It Feel?", "Hot Girl Problems" and "She Don't Need to Know" before saying the Watch This! album had been scrapped, saying "I didn't feel comfortable releasing it." To replace it, Laroi recorded Before I Forget, an album largely driven by his July 2025 breakup with girlfriend Tate McRae.[9] The official lead single "A Cold Play" was released on 5 September 2025.[10] The album was officially announced on 20 November 2025, along with the release of "A Perfect World".[11]
Physical copies of the album list "The Moment" as the intro to the project, swapping places with "Me + You".[12]
Robin Murray from Clash said "The record as a whole deals with something darker, deeper – self-doubt, loss, and relationship issues" adding "Before I Forget is a record where he tries, and succeeds, to figure things out."[1]
Larisha Paul from Rolling Stone said "It's a melancholic record that succinctly captures his emotional turmoil in the present moment, but reveals little about what comes after his tears have dried — not just in love, but in his career. "[13]
Matt Collar from AllMusic said "Only a few years out of his teens, LAROI reveals a growing maturity and surprising pathos on Before I Forget. He brings you into his heartbreak and holds you there."
Commercial performance
In Australia, Before I Forget became Laroi's third top-three entry on the ARIA Albums Chart, debuting at number two while concurrently topping the Australian Artist Albums Chart.[15] The album entered the UK Albums Chart at number 22 as Laroi's third top-40 release.[16] In the United States, Before I Forget debuted at number six on the Billboard 200, earning 41,000 album-equivalent units in its first week and becoming Laroi's second top-10 album on the chart, following F*ck Love.[17]
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