As Sony TV en Veo/Sony Entertainment Television
The channel was first launched in Spain on June 12, 2006 as a free-to-air channel, called Sony Entertainment Television en Veo (or SET en Veo). It began its test broadcasts 12 hours a day, timesharing with Veo Televisión, and broadcasting fiction series and movies. [1] It also broadcast the 58th Primetime Emmy Awards for the first time on DTT. [2]
On September 18, the channel began broadcasting 24 hours a day. [3]
On March 17, 2007, the network announced the broadcast of Desperate Housewives , and starting on April 14, Lost . [4]
On August 14, 2009, Sony Pictures announced an agreement with Dahlia for the marketing of the AXN channel as a subscription-based DTT channel, waiting for Grupo Antena 3 and Mediaset España to launch their DTT payment platforms. [5] Finally, on May 1, 2010, it ceased its free-to-air broadcasts to make way for AXN, which broadcast through paid DTT. [6]
However, Sony TV continued to be broadcast as a pay TV channel since October 30 of the same year, rebranding as Sony Entertainment Television. [7]
