ALSO Holding AG or ALSO Group is a technology provider based in Emmen, Switzerland (canton of Lucerne). ALSO is listed on the SIX Swiss Exchange under ticker ALSN.SW [3]. The majority shareholder is the Droege Group.
ALSO is one of the leading technology providers for the ICT industry, currently active in 31 countries in Europe, with additional global reach through PaaS partners. In 2025, net sales of the Swiss-based company, which employs more than 5000 people, amounted to 15.2 billion euros. [4]
The ALSO ecosystem offers around 140,000 resellers with over 800 vendors across approximately 1,680 products categories, offering hardware, software, IT services, and subscription based cloud solutions. ALSO has three business segments: the Supply division comprises the transactional range of hardware and software; the Solutions division supports customers in the development of customized IT solutions; subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area, via the ALSO Cloud Marketplace. [5]
History
ALSO was founded in 1984 and has been listed on the Swiss stock exchange since 1986. In 1988, ALSO became majority-owned by Schindler Holding AG. On February 9, 2011, Actebis of Germany and the ALSO Holding of Switzerland merged their activities, renaming the company ALSO-Actebis Holding with its headquarters in Switzerland [6]. On March 14, 2013, the name was changed back to ALSO Holding AG.[3]
From 2014 through 2024, a series of transactions were made to expand geographic coverage and services. For example, in October 2019, ALSO Holding completed the acquisition of IT Solutions distributor Solytron Bulgaria.[3]
In October 2021, ALSO acquired Ireo Soluciones y Servicios, a Spanish value-added distributor with a small-to-medium business (SMB) focus, with the objective of integrating it into its Cloud Marketplace.[7]
In August 2024, SWS and Entec acquisitions were completed in Czech Republic & Slovakia.[8]
ALSO Group is led by a four member Group Management Board [11]. Wolfgang Krainz serves as the company’s CEO, a position he assumed on May 2024, succeeding longtime CEO Gustavo Möller Hergt. [12] Krainz has been with ALSO since 2016 and previously held senior commercial and regional leadership roles.
For broader governance oversight, the company is supervised by its Board of Directors, whose composition is published on the official corporate site. [3]
Business Model and Operations
ALSO Group describes itself as a technology provider rather than a traditional distributor. Its model is built on a scalable ICT ecosystem supporting recurring, platformdriven revenue streams. It key operating segments are Supply, Solutions and Service/Cloud.
The Supply segment provides transactional distribution of hardware and software through the ALSO Webshop.
The Solutions segment supports customers in deploying complex IT architectures including cybersecurity, IoT, AI, and hybrid infrastructure.
The Service/Cloud includes subscription based cloud services delivered via the ALSO Cloud Marketplace (ACMP), a digital platform enabling provisioning, automation, analytics, cross vendor licensing, and multicloud management.
In addition to this, ALSO Group provides services across the full lifecycle of IT equipment, from initial provision through to product refurbishment and remarketing, positioning the company within the broader context of circular economy practices in the technology sector.
Products and Services
Webshop
The ALSO Webshop provides hardware, accessories, components, printers, networking equipment, datacenter solutions, and software licences for transactional procurement by resellers.
ALSO Cloud Marketplace (ACMP)
ACMP is a central digital platform supporting: Microsoft CSP licensing, multivendor SaaS, IaaS, and XaaS offerings, subscription, billing, analytics, and automation and ISV integrations
Major vendors include Microsoft, Adobe, HPE GreenLake, and numerous independent software vendors.
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